Introduction to Taobao (淘宝)
Editorial update: 5 October 2026. This independent guide is for Singapore readers learning how to shop on Taobao. It began in 2017; the article now explains the decisions to make before ordering, without treating old prices or app menus as current. What is Taobao? Taobao is an online marketplace with many individual sellers. A listing’s price, product choices, delivery eligibility and after-sales conditions need to be checked for the exact item. Buying from the marketplace is different from asking a separate shopping agent to purchase an item for you. Buying yourself or using an agent When you buy yourself, you select the listing, communicate with the seller and arrange payment and delivery. A buying agent can handle some of those tasks under its own service terms. A forwarding service is different again: it receives parcels and arranges onward shipping, but may not purchase the item. The original article compared Taobao with ezbuy from my experiences at the time. It should not be re...